BirenShah.com

On the Business of Games

Business, data, psychology and game design brought together to explore how profitable businesses are built around compelling experiences.

Your Players Are Your Prospects

Only 2–3% of your players will pay. Half your revenues will come from just 1% of those payers, or 0.2% - 0.3% of your total installs.

How can the industry sustain itself when so few players see enough value in a game to pay for it?

By Biren Shah | March 11th, 2016
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Why Did Games Move to F2P?

F2P games have a reputation as a bag of greedy, exploitative tricks to get people to spend money. Yet in 2015, they made more money than retail games—only 8 short years after they started.

How did we get here?

By Biren Shah | March 4th, 2016
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What Happens When Apple Resets All Your IDFAs?

Recently, a client of mine had an unexpected issue. A bug in their latest release interacted badly with iOS—causing Apple to assign every user a new IDFA.

Unless their users had registered, they now showed up as a brand new install.

Uh oh.

By Biren Shah | February 26th, 2016
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