On the Business of Games

Business, data, psychology and game design brought together to explore how profitable businesses are built around compelling experiences.

Your Players Are Your Prospects

Only 2–3% of your players will pay. Half your revenues will come from just 1% of those payers, or 0.2% - 0.3% of your total installs.

How can the industry sustain itself when so few players see enough value in a game to pay for it?

By Biren Shah | March 11th, 2016
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Why Did Games Move to F2P?

F2P games have a reputation as a bag of greedy, exploitative tricks to get people to spend money. Yet in 2015, they made more money than retail games—only 8 short years after they started.

How did we get here?

By Biren Shah | March 4th, 2016
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What Happens When Apple Resets All Your IDFAs?

Recently, a client of mine had an unexpected issue. A bug in their latest release interacted badly with iOS—causing Apple to assign every user a new IDFA.

Unless their users had registered, they now showed up as a brand new install.

Uh oh.

By Biren Shah | February 26th, 2016
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